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Local Store Marketing Manager
JOB SUMMARY The Local Store Marketing Manager is responsible for providing strategic and executional consultation to franchisees to help them improve the effectiveness of their marketing activities and thereby improve the financial performance of their restaurants. Areas for consultation will be based on proved RTDC strategies and include print, couponing, online, and other local store marketing strategies and execution. The position will also consult on tactics and execution of other revenue and margin building opportunities, including upsell and pricing. The position will collaborate with Regional Business Managers, franchisees, and franchisee marketing coordinators to analyze current plans and present revised plans designed to meet revenue and margin targets. Success in the position depends on the Manager's ability to develop sound recommendations and then influence the successful implementation of these recommendations. ESSENTIAL DUTIES AND RESPONSIBILITIES Develop and implement audit tools to assess the scale and impact of current local store marketing activities, as well as the effectiveness of the store in using on line ordering, upsell and pricing to drive sales. Work with franchisees to develop and implement plans to better capture revenue and margin. Work with franchises to evaluate data to analyze impact of programs and changes to programs. Provide marketing leadership at periodic DMA meetings and business forums; prepare and present state-of-the-business assessments and marketing plans, as needed. Partner with Regional Business Managers to deliver presentations on revenue enhancement programs. Develop additional tools and programs as needed. Compile market research and competitive data; utilize knowledge in plan development. Conduct marketing training for franchisees as needed. Verify Local Store Marketing spending of Franchisees.
JOB REQUIREMENTS Education/Experience: Bachelor's degree in marketing, business, advertising, communications, or related field. Equivalent operations experience for a national or regional restaurant chain with a track record of building sales through the successful execution of marketing programs may be substituted in certain instances. Field marketing experience for a national or regional restaurant chain highly desirable. Proven ability to leverage data and market insights to achieve desired business results. Skills: Strong organizational, problem-solving, and analytical skills. Excellent written and oral communication including presentation skills. Proven leadership and business judgment. Engaging personality with the ability to be an effective brand champion. Demonstrated proficiency in analyzing financial statements. Ability to create budgets, understand the budgeting process and identify solutions to budgeting issues. Proficient in Microsoft Word, Excel, and PowerPoint. Other: The successful candidate will reside in Southern California. Extensive field work in Southern California. Up to 20% travel with overnights to remote areas in Southern California, Seattle, and Concord. Able to travel to any and all Round Table Pizza locations by air or vehicle. Must have use of a dependable, insured vehicle. This position works from a home-based office with a dedicated DSL and phone line. (Paid for by RTP) Must possess a valid driver's license and be at least 21 years of age. Must be able to sit at and operate a computer for up to 6 hours per day. The above information is representative of the work performed in this position, however it is not all-inclusive. The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities.