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Round Table Pizza Introduces
A New Summer Favorite,
The Maui Mama Pizza Pie
Walnut Creek, CA
June 26, 2002
Round Table Pizza heads off to the islands this summer with the introduction of the Maui Mama Pizza Pie. Building on the stellar success of their Mama Zella Pizza Pie, Round Table has created the perfect summer pizza.
The new Maui Mama Pizza Pie is inspired by the savory and sweet cooking of the islands. It’s baked with tender ham, juicy pineapple, crisp bacon, green onions and three kinds of cheese. All topped with criss-crossed strips of golden crust reminiscent of a homemade pie. To feed an appetite built by a day of fun in the sun, the Maui Mama is cut into eight hearty slices instead of the traditional twelve. Beach blanket bingo!
The new Maui Mama is available beginning June 25th for a limited time at participating Round Table Pizza locations.
The Maui Mama Pizza Pie will be launched with an integrated marketing campaign including television, radio, and point-of-purchase materials created by Siltanen/Keehn Advertising, El Segundo, CA. The launch creative is a continuation of the ongoing Round Table Pizza campaign featuring Pizza Expert, Billy Sardell, and his love of Round Table Pizza. In the case of the Maui Mama, Billy takes to the beach to sample and discuss the Maui Mama with Hawaiian pizza experts.
Breaking new ground in the highly competitive pizza industry is nothing new to Round Table Pizza. Known for their innovative specialty pizzas, Round Table was the first major pizza chain to introduce unique pizza sauces such as Creamy Garlic and Polynesian to their loyal customers. They were also the first to add chicken and garlic as pizza toppings, both of which have now become pizza industry standards.
About Round Table Pizza
Founded in Menlo Park, CA in 1959, Round Table Pizza has been a west coast institution for over 40 years. Round Table has grown to be a leading casual dining chain in the premium pizza market and the fifth largest pizza franchise firm in the nation. The company known as “the last honest pizza” has a system of over 500 franchised and company owned stores operating in the Western U.S. and internationally with revenues in excess of $350 million. Round Table Pizza is a private, employee owned company with its corporate office based in Walnut Creek, California.
For more information please contact:
Jeff Rahn
Manager, Brand Marketing
(925) 969-3900 |