| Round Table Pizza Introduces A Concept
Completely Unique To The Pizza Industry,
The Mama Zella Pizza Pie! Walnut Creek, CA (February 26, 2002)-
Round Table Pizza has once again created a place in pizza history by introducing the Mama Zella Pizza Pie. Working from the idea of a “pizza pie”--a ubiquitous way to describe all types of pizza—Round Table has created an actual pizza pie. Completely unique in the industry, the new Mama Zella is the first pizza to feature criss-crossed strips of savory, seasoned crust on top of layers of delicious Italian meats and cheeses.
The Mama Zella is available beginning February 21 for a limited time at participating Round Table Pizza locations.
The new Mama Zella Pizza Pie is inspired by the hearty, home cooking of Italy. It’s baked with pepperoni, salami, linguica, fire-roasted tomatoes, red onions, and three kinds of cheese. All topped with criss-crossed strips of golden crust reminiscent of a homemade pie. To help heighten the homemade experience, the Mama Zella is cut into eight hearty slices instead of the traditional twelve. Oh, mama, this is a good pizza!
It was only natural for Round Table Pizza, the company known as “The Last Honest Pizza,” to look to old Italy for inspiration in creating the Mama Zella. Italy is a land of family tradition and high culinary standards passed down by generations of the best chefs in the world, mothers. The creation of the Mama Zella Pizza Pie is inspired by the attention to excellence that is found in Italian heirloom recipes, and honors the high standards and fresh ingredients of classic Italian cooking. The name Mama Zella is a tribute to Italy and mothers everywhere.
The Mama Zella Pizza Pie will be launched with an integrated marketing campaign including television, radio, and point-of-purchase materials created by Siltanen/Keehn Advertising, El Segundo, CA. The launch creative is a continuation of the ongoing Round Table Pizza campaign featuring Pizza Expert, Billy Sardell, and his love of Round Table Pizza. In the case of the Mama Zella, Billy gets into trouble with his Italian Grandma, by announcing to the world that the Mama Zella is better than his Grandma’s pizza pie.
Breaking new ground in the highly competitive pizza industry is nothing new to Round Table Pizza. Known for their innovative specialty pizzas, Round Table was the first major pizza chain to introduce unique pizza sauces such as Creamy Garlic and Polynesian to their loyal customers. They were also the first to add chicken and garlic as pizza toppings, both of which have now become pizza industry standards.
About Round Table Pizza
Founded in Menlo Park, CA in 1959, Round Table Pizza has been a west coast institution for over 40 years. Round Table has grown to be a leading casual dining chain in the premium pizza market and the fifth largest pizza franchise firm in the nation. The company known as “the last honest pizza” has a system of over 500 franchised and company owned stores operating in the Western U.S. and internationally with revenues in excess of $350 million. Round Table Pizza is a private, employee owned company with its corporate office based in Walnut Creek, California.
For more information please contact:
Jeff Rahn
Manager, Brand Marketing
(925) 969-3900 |