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FOR IMMEDIATE RELEASE
Wednesday, September 5, 2007
Contact: Amy Lucas
Marketing Coordinator
Round Table Pizza, Inc.
Phone: 925-969-4024
Fax: 925-969-3978

Pepperoni Gets a Promotion with Round Table Pizza’s New Primo Supremo – The Perfect Pepperoni Pizza

Concord, California -- On September 6, bringing the family around the table will be as easy as 1-2-3. With three kinds of supremely delicious pepperoni, video games will be vacated and cell phones will fall silent as Round Table Pizza introduces its latest specialty pizza, the new Primo Supremo – the perfect pepperoni pizza.

What makes it primo? Three kinds of pepperoni strike a chord of flavor, texture and spice, celebrating everything we love about pepperoni. What makes it supremo? Three hundred and sixty degrees of pepperoni are twisted into our signature crust, while red onions, Roma tomatoes and shredded parmesan further enhance the flavor of the pepperoni trifecta. What makes it perfect? You do! It’s a pizza that will bring the whole family together at the table.

For those who remain skeptical that even a perfect pepperoni pizza can beckon their families from their respective social corners, allow us to introduce family pizza enthusiast – Pizza Knight.

“Pizza Knight is the defender of family dining and the guardian of reconnecting around the table,” says Round Table Pizza director of advertising, Eric Coolbaugh. “His mission: to heroically remove barriers that stand in the way of families gathering together and to protect that sacred and nostalgic time known universally as ‘pizza night.’ His weapon: enthusiasm, a magnetic personality, and the delicious Primo Supremo pepperoni pizza.”

“Pepperoni is the most loved of all pizza toppings,” explains Michele Hennessey, director of product development. “We wanted to honor pepperoni’s place atop the pizza pyramid by transforming the everyday pepperoni pizza into a supreme specialty – something we accomplished with high quality ingredients, three dimensions of pepperoni flavor and new textures.”

The Primo Supremo will be available for a limited time beginning September 6, at participating Round Table Pizza restaurants.

About Round Table Pizza
Founded in Menlo Park, CA in 1959, Round Table Pizza has been a west coast institution for over 45 years. Round Table has grown to be a leader in the premium pizza market and focuses on serving the needs of families as one of the largest pizza chains in the nation. The company, known for making "the last honest pizza," has a system of over 500 franchised and company-owned stores operating in the western U.S. with system revenues in excess of $400 million. Round Table Pizza, Inc. is a private, 100% employee-owned company with corporate offices based in Concord, California.

To find out more about Round Table Pizza, visit www.roundtablepizza.com

© 2010, Round Table Pizza